29 Oct Half Moon Edit The Row Half Moon Bag

The Row Bags: Your Questions Answered

The questions below are the ones raised most frequently about the row bags, and each is answered with verifiable material only. Because the brand publishes no price list, each price throughout is an observed 2026 market price recorded in September of that year. Anything reported but unconfirmed is marked as such rather than quietly rounded up into fact. When a figure comes from a resale report, it describes observed market behaviour and is not investment advice. Only bags are covered; ready-to-wear and footwear sit outside the scope. If a claim circulates widely but cannot be checked, it is not here.

Who founded The Row, and where are its bags produced?

Mary-Kate and Ashley Olsen founded The Row in 2006, and the company is based in New York City. The design studio has sat in Tribeca since 2012, with a Paris office opened in 2011 and a London office in 2019. The label is named after Savile Row in London. Production is in Italy, and Made in Italy is stated on the brand’s own product pages for the Half Moon, Soft Margaux 10 and 12, Margaux Shoulder 12, Bourse Clutch, Terrasse To-Go and Large Slouchy Banana. Nothing more about manufacturing is made public, and any claim about a specific tannery is not verifiable. Own boutiques trade in Los Angeles, the row tote bag New York, London, Paris and Amagansett.

Why are the bags unlogoed?

No style in the line has an exterior logo plaque, branded hardware or a monogram print. Silhouette, proportion and construction do the identifying instead. Each bag carries a small, discreet exterior stamp, usually low on the side where it blends into the leather, plus a second stamp inside. Fittings is palladium-plated in a matte or brushed finish, giving weight rather than shine. Where other houses print logo jacquard, the line uses nappa, lambskin, calfskin and cotton herringbone, because linings count as luxury materials in their own right. The practical consequence is that you cannot identify one of these bags from across a street, which for many buyers is the point.

What is the price range for a The Row bag?

Each number here is an observed 2026 market price, since there is no official price list and the brand publishes none. At one end was $590 for a Double Travel Wallet, and the ceiling $6,900 for the Marco Bag. The line splits into three useful bands: roughly $590 to $1,500 at entry, roughly $1,550 to $3,500 in the middle, roughly $3,600 to $6,900 at the top. Size counts for less than material when it comes to the number. On the same silhouette, suede is consistently dearer than calfskin. Retailer prices differ, and stock, currency and season all move the number, so treat the table as a snapshot rather than a quotation.

Is the Margaux discontinued?

The brand alone knows, and it has said nothing. The confirmed facts are these: the Margaux was pulled from third-party retailers during 2025, and the brand’s own site now shows the Soft Margaux and the Margaux Shoulder in place of the original. Reports of discontinuation are widely published, but the brand has never officially confirmed it. The two are separate: treating them as one goes beyond the evidence. In practice, the original now trades on the secondary market, where the Margaux 15 was reported reselling at around $4,350 to $6,000 and above in early 2026. Treat the status as unresolved rather than settled.

Margaux or Soft Margaux, what actually changes?

The Soft Margaux is a genuine rework rather than a new label on an old bag. Compared with the original, it adds protective metal feet, an interior toggle closure, belted side gussets, a zip pocket and card slots. At an observed $3,650, Soft Margaux 10 runs to 100% calfskin, a cotton herringbone lining, 10 x 7 x 7.5 inches, a 5-inch handle drop, palladium-plated hardware, a removable shoulder strap and one card slot, Made in Italy. Same construction on the Soft Margaux 12, which measures 12 x 9 x 7.5 inches with two card slots and a zip pocket, at $4,350. A Soft Margaux 15 is reported at about $4,700, but that figure is unconfirmed. Margaux Shoulder 12, observed at $4,900, is a separate shape with a lambskin lining and elongated tubular handles.

What does the number after a model name mean?

The number is the bag’s width in inches, not a size tier or a series code. Margaux 10, 12, 15 and 17, India 10.00, 12.00 and 15.75, Agnes 12 and 15, Sofia 8.75 and 10, and Marlo 12 and 14 all obey the convention. Comparison is unusually easy as a result: two bags with the same number take up roughly the same width. A major retailer carries there is a leather-and-canvas Margaux 17, approximately 17 x 12 x 9 inches, with an unverified price. When a name carries N/S or E/W instead, those letters describe orientation rather than dimension. Learning both conventions tells you most of what you need before handling the bag.

How can you tell a real The Row bag from a fake?

There is no public serial number, date code or authenticity card system for these bags, so there is no code to look up and nobody can verify one for you. Authentication comes down to the object itself. Even, machine-precise stitching with no fraying or wandering lines is the standard, as are hand-painted edges with no overflow, bubbling or thin coverage. Hand-feel gives it away: genuine hide is substantial and soft at once and absorbs light rather than reflecting it, while fakes feel stiff, thin or faintly plasticky. Inspect the interior stamp for crispness and centring, reading the logo and Made in Italy; on the Margaux, the buckles and base feet are engraved. Counterfeits reported through 2024 and 2025 pass photo inspection, which is why in-hand checks and platform authentication dominate the advice.

• No serial numbers, date codes or authenticity cards exist
• Consistent stitch density and hand-painted edges that are clean
• Interior stamp crisp and centred, reading Made in Italy
• Matte or brushed fittings that close with precision
• Shape that survives being emptied

How well do The Row bags hold value on resale?

The observed behaviour says they have; that is description rather than investment advice, and past figures forecast nothing. In the Rebag CLAIR 2025 report, the brand reached 97% value retention, its first appearance in the unicorn tier of 85% and above, with only Telfar, Hermes and Goyard ahead. Individual models varied: N/S Park Tote 146%, the report’s strongest, Margaux Tote 107% and Half Moon shoulder 106%. Set that against the same report’s Hermes Kelly Mini II at 282% and Goyard at 123%. Fashionphile resale has been reported up about 44% year over year, which is a softer data point. The picture is uneven: black and neutral calfskin hold the value, while canvas, nylon, sisal and seasonal colours discount.

Where do you buy The Row bags?

For a direct purchase, there are the brand’s own webstore and its boutiques in Los Angeles, New York, London, Paris and Amagansett. Bergdorf Goodman, Neiman Marcus, Net-a-Porter, Mytheresa, FARFETCH, FWRD, SSENSE, Selfridges, Moda Operandi and Cettire are verified multi-brand stockists, as are independents such as A’maree’s and Savannahs. For off-price and archive stock, The Outnet is where discontinued styles often surface. Secondary-market trading runs through Rebag, The RealReal, Fashionphile, Vestiaire Collective, 1stDibs, Madison Avenue Couture and Future Reference. Poshmark, eBay and Mercari carry them too, with the first two flagged in sources as higher counterfeit risk. Since at least one non-official site uses the brand’s name, anyone searching for the row for sale should make sure they are on the brand’s own store before buying direct.

How do you care for one?

Because no brand-issued care protocol exists, treat the following as material-appropriate general guidance rather than instruction from the label. Whatever the material: don’t overfill, keep the bag away from direct sunlight, heat and rain, and store it lightly stuffed in its dust bag so it holds shape. Calfskin and grained finishes do well with buffing with a soft dry cloth, plus neutral conditioner used sparingly. Because nappa and lambskin are exceptionally soft and mark easily, use a dry cloth and avoid over-conditioning; both appear mostly as linings. Use a suede brush and nothing else on suede, which is the most fragile material here: no leather cream, no wet wipes, no soap, no water-based cleaner. Hardest to rescue are raffia, sisal, canvas and silk or satin pieces: spot-clean only, and expect no forgiveness where water is concerned.